Adidas Womens Shoes Biography
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Every great story has a beginning. This one started in a small town in Bavaria, Germany. After first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones – and only the start of our story.On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle …Who would have thought that screw-in-studs on lightweight football boots would help write history? When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they won so much more than just a trophy. Their unbelievable victory would be heard around the world for decades to come. And it made adidas and its founder a household name on football pitches everywhere.Two brothers working together for the best of the athlete. Sounds familiar? Well this story started across the channel, miles away from Herzogenaurach. While adidas continued to grow after its own 1954 miracle, two British men by the names of Joe and Jeff Foster gave their grandfather’s company “J.W. Foster and Sons” (founded in 1895) a new name: Reebok. Keep it in mind for now, we will get back to this later.How do you consistently earn the trust of world-class athletes through the decades? Produce innovative products that make them better for once. Adi Dassler’s secret to success had an additional personal ingredient: he met with athletes (some of them even as visitors in Herzogenaurach), listened carefully to what they said and constantly observed what can be improved or even invented to support their needs. The best of the best trusted adidas and its founder from the beginning. And that would not change throughout the decades to come.Footwear for gold medal winners? Check. Apparel for record breakers? Check. Now, how about something to kick with? Consider it done. In 1970, adidas conquered yet another branch of the sporting goods industry, delivering the official ball, TELSTAR, for the 1970 FIFA World Cup™. As the name TELSTAR already tells, the ball was designed to improve visibility on Black and White TV. It was the beginning of a wonderful partnership, with adidas providing the Official Match Ball to every FIFA World Cup™ that followed.The best businesses seem to come out of family. Across the pond, a father and son hit the US roads to sell shoes out of their trunk. Saul and Bruce Katz started the first company to ever combine advanced materials and technologies in casual footwear: Rockport. Again, this will be important later on.
From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly.When US-based hip hop group Run DMC released “my adidas” it was about setting the record straight about hard working people in troubled neighbourhoods and about pure enthusiasm about their sneakers. adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40.000 fans – one of these concertgoers was an adidas employee. The song became a hit and Run DMC and adidas unexpected and unique partners. This merge of art and sports not only set the everlasting street fashion trend off but also marked the birth of non-athletic promotions in the sporting goods industry.While the company was still dealing with financial challenges, a new marketing team refocused adidas on what it has been known for years: making athletes better. Some of the most famous adidas innovations, such as Torsion (1989), the Equipment concept (1991), the Streetball campaign (1992) and the Predator football boot (1994), were born in this era.Following the death of the company founder, Adi Dassler’s widow Käthe and his son Horst took charge of running the company. Horst Dassler perfected the opportunities offered by sports promotion. Under his guidance, adidas became a global leader in the sector of innovations in sports marketing. He was also responsible for establishing the brand in France. Horst Dassler died unexpectedly in 1987, at the early age of 51.In 1989, adidas was transformed into a corporation (“Aktiengesellschaft”). At the beginning of the 1990s, after a difficult transition period, adidas returned to its roots and its original objective.Producing top products in top quality again became the company’s guiding principle. In 1991, adidas launched adidas EQUIPMENT, a line of performance-oriented, functional footwear and apparel.With streetball in 1992, adidas started specifically addressing a younger target group. In 1993, Robert Louis-Dreyfus took over management of the company. The Frenchman initiated the comeback of the Three Stripes. In 1995, the adidas share was one of the most interesting new introductions on the stock market. In 1997, adidas AG and the Salomon group combined to form adidas-Salomon AG. Since 2001, Herbert Hainer has been leading the Group.In October 2005, the Salomon business segment, including the related subsidiaries and brands Salomon, Mavic, Bonfire, Arc’Teryx and Cliché, was sold to the Finnish Amer Sports Corporation.Below we are showing you some pictures of adidas women shoes..
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
Adidas Womens Shoes Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images
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