Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images: Adidas Shop Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images

Friday, July 18, 2014

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Adidas Shop Biography

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Today it's something we take for granted, but in 1920, at the age of 20, Adolph (Adi) Dassler invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German sports shoe company Gebrüder Dassler OHG—later known as adidas (pron. AH-dee-DAHS, not ah-DEE-duhs). The brothers' father was a cobbler in Herzogenaurauch, Germany, where they were born.By 1925 the Dasslers were making leather Fußballschuhe (Adi was an avid soccer player) with nailed studs and track shoes with hand-forged spikes. Beginning with the 1928 Olympics in Amsterdam, Adi's uniquely designed shoes began to gain a worldwide reputation. Jesse Owens was wearing a pair of Dassler's track shoes when he won gold for the USA at the 1936 Berlin Olympics. By the time of his death in 1959, Dassler held over 700 patents related to sports shoes and other athletic equipment. In 1978, he was inducted into the American Sporting Goods Industry Hall of Fame as one of the founders of the modern sporting goods industry.special about this shoe is the use of one of the first ‘screw systems’ in athletics. six hand-wrought spikes, into which a thread was later cut, are pressed through the pre-punched outsole from the inside and then screwed in with a hexagonal, slightly concave steel disc. this attaches the spikes firmly to the outsole. the disadvantages are the weight of the metal parts and the difficult screwing process. the system was therefore only used for a limited period. the double-riveted metal plate supports the forefoot and distributes the spike pressure.materials: the upper is made of black box calf. the 1.5 mm thick insole and the 3 mm thick outsole are made of vegetable tanned bottom leather (vache leather).Aggressive publicity became one of the cornerstones of his corporate policy. From now on, Adi Dassler came up with a product innovation for every major event, documenting the superiority of adidas footwear. In constant contact with active athletes in a wide variety of disciplines, he developed the optimal shoe for almost every sport. Together with his son Horst, Adi Dassler created an international company that was, and still is, present at all the world’s sporting events.From the mid 1960s, adidas also started producing apparel for competition and training. Ball production began in 1963, and ever since 1970 the Official Matchball at all major soccer events has been an adidas product. Adi Dassler died in 1978, at the age of 78. Carrying on his heritage and his ideas, his name and his developments will continue to help athletes in their efforts to push the limits of performance, on into the new millennium.Following the death of the company founder, Adi Dassler’s widow Käthe and his son Horst took charge of running the company. Horst Dassler perfected the opportunities offered by sports promotion. Under his guidance, adidas became a global leader in the sector of innovations in sports marketing. He was also responsible for establishing the brand in France. Horst Dassler died unexpectedly in 1987, at the early age of 51.Adi and Rudi split up in 1948 when Rudi founded Puma (one of adidas' biggest competitors in Europe) and Adi renamed his firm by combining elements of his name. In the 1970s, adidas was the top athletic shoe brand sold in the US. Muhammad Ali and Joe Frazier were both wearing adidas boxing shoes in their "Fight of the Century" in 1971. Adidas was named the official supplier for the 1972 Munich Olympic Games. Although still a strong, well-known brand today, adidas' share of the world sports shoe market dropped over the years, and what began as a German family business is now a corporation (adidas-Salomon AG) combined with the French global concern Salomon. In 2004 adidas bought Valley Apparel Company, a U.S. company that held licenses for outfitting more than 140 U.S. college athletic teams. In August 2005 adidas announced that it was purchasing the American shoemaker Reebok. Currently, adidas ranks number two in worldwide sales, after first-place Nike and third-ranked Reebok. But the adidas world headquarters are still located in Adi Dassler's hometown of Herzogenaurauch.In 1925, in a small German village, the world got it's first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg, that those simple three stripes were brought to life by adidas' founder, Adolf "Adi" Dassler. Adi created adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, adidas sales totaled 3 billion dollars. In late 1995, adidas went public with its stock. It was a tremendous success and continues to trade internationally. Adidas posted an amazing 40% increase in net sales in the first half of 1997. The Dassler family has a rich heritage in shoes. Adi's brother, Rudolf went on to create the puma brand in 1948 after a dispute with Adi. And, another Adi Dassler, who just happens to be the grandson of the founder of adidas, has launched his own shoe company, A. D. One. which specializes in adventure and sub-urban footware.

Adidas Shop Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images