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Adidas Outlet Uk Biography

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For over 80 years adidas® has been part of the world of sports and fashion, delivering state-of-the-art athletic footwear. The main goal is to design shoes that work with the foot, not against it, to help you reach your highest level of performance and comfort.

adidas has, for generations, created innovative products that elevate the performance of athletes. adidas footwear, apparel and accessories, and those who use them have excelled at every sport, everywhere, at the highest levels. All-stars, amateurs, professionals and beginners - where they are, adidas is, because their passion is adidas' passion.

Here you will find the best selection of adidas shoes for adventure, baseball, basketball, football, golf, outdoor, rugby, running, soccer, softball, tennis, training, volleyball, and walking. Using adidas’ developed technologies such as adiPRENE®, TRAXION®, and adiWEAR®, adidas performance footwear helps you reach your maximum athletic potential.

Just as adidas footwear has a wide array of categories and selection, the adidas performance clothing, including adidas socks, is just as vast. Exclusive adidas technologies, for example, ClimaCool® ClimaLite® and ForMotion® are just a few ways adidas performance apparel and adidas socks help set themselves apart from the rest.

adidas kids shoes and adidas kids clothes are available to provide these same technologies and performance in adidas footwear and apparel for the younger athlete.

Racquet bags, bat bags, tournament ball bags and more by adidas bags provide the same quality and performance you have come to expect from adidas. Whether it is for performance or lifestyle, Adidas bags has a great assortment of backpacks, duffel bags and totes to choose from.

Adidas watches in analog, chronological and digital form feature attributes such as water resistance, lap counters, and alarms. With retro, fashion and performance watches, adidas watches are all you'll need to keep track of your performance and time tracking needs.

Adidas is known for its popularity amongst sports shoe enthusiasts and collectors alike and the recently released Adidas trainers with a Star Wars theme have got retro shoe collectors excited. The Star Wars themed trainers are based upon the Adidas Superstar range and come, fittingly, in black and white in order to signify the dark side of Darth Vader and the side fighting for good in the form of Luke Skywalker. Adidas trainers are famed not only for their innovative designs in terms of improving the sporting performance of the athletes who endorse their footwear but also as a design classic capable of producing footwear and clothing that doesn’t look out of place on the high street. The latest release of Star Wars themed Adidas Superstar trainers is likely to create a fervour of activity amongst retro trainer fans as Adidas has made them a limited edition and have commissioned just 800 pairs of the shoe.

It goes without saying that Adidas trainers are amongst the most popular on the market and, given their distinctive and effortlessly cool designs, it isn’t difficult to see why. The fact that Star Wars is one of the most significant and much loved movies of our or, indeed, any generation is set to make the Adidas Superstar Star Wars trainers becoming amongst the brand’s most popular in terms of marketability. The limited release trainers will become cult classics almost instantly as only 800 pairs were made and the demand is likely to be exorbitantly high. It is not just Adidas trainers that prove popular on the high street. Adidas clothing is becoming ever more popular in terms of fashion and it may not be too long before Adidas clothing enjoys popularity that it on a par with the success that has been witnessed with Adidas trainers of both the retro and modern variety.

Adidas is now established as not only one of the world’s leading sportswear brands, with a fleet of sporting stars endorsing their products, they are now also an commonly sought after high street fashion label on the high street. The sheer popularity of retro Adidas trainers alone provides stark evidence of the credence that the Adidas brand now holds both in sporting and fashion circles.

Footasylum are one of the UK's leading suppliers of top class fashion labels ranging from the Superdry brand to Lacoste. Offering a first class array of clothing and footwear, Footasylum is delighted to be on the forefront of fashion by bringing the greatest brands to you at excellent prices. Footasylum have been trading since 2005 and now have many high street stores that offer brands that compliment the diverse mix of sneaker culture. On top of offering the leading fashion labels, Footasylum also pride themselves on their excellent service and providing an enjoyable shopping experience.

Adolf Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of just 20. His vision was to provide every athlete with the best footwear for his respective discipline. It was this principle that guided him right up until his death in 1978.

700 patents and other industrial property rights worldwide are proof of his permanent quest for perfection.

His first shoe, made from the few materials available in the difficult post-war period, was produced from canvas. A passionate athlete himself, from the very beginning Adi Dassler was in close contact with sports participants and was always present in person at important sports events.

Adi Dassler focused his work on the classic disciplines of track and field. Athletes wore special shoes from his workshop for the first time at the 1928 Olympic Games in Amsterdam. In the mid 1920s he was already experimenting with spikes.

In the mid 1930s Adi Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.After the turmoil of the Second World War, Adi Dassler made a fresh start. In 1947, with 47 workers, he began putting into practice the knowledge gained from the pre-war period and also new ideas. Adi Dassler made the first post-war sports shoes using canvas and rubber from American fuel tanks. In 1948 he introduced adidas as the company name, a combination of his own first and last name. One year later he registered the - to this day - unmistakable Three Stripes.Following the death of the company founder, Adi Dassler’s widow Käthe and his son Horst took charge of running the company. Horst Dassler perfected the opportunities offered by sports promotion. Under his guidance, adidas became a global leader in the sector of innovations in sports marketing. He was also responsible for establishing the brand in France. Horst Dassler died unexpectedly in 1987, at the early age of 51.

In 1989, adidas was transformed into a corporation (“Aktiengesellschaft”). At the beginning of the 1990s, after a difficult transition period, adidas returned to its roots and its original objective.

Producing top products in top quality again became the company’s guiding principle. In 1991, adidas launched adidas EQUIPMENT, a line of performance-oriented, functional footwear and apparel.

With streetball in 1992, adidas started specifically addressing a younger target group. In 1993, Robert Louis-Dreyfus took over management of the company. The Frenchman initiated the comeback of the Three Stripes. In 1995, the adidas share was one of the most interesting new introductions on the stock market. In 1997, adidas AG and the Salomon group combined to form adidas-Salomon AG. Since 2001, Herbert Hainer has been leading the Group.

In October 2005, the Salomon business segment, including the related subsidiaries and brands Salomon, Mavic, Bonfire, Arc’Teryx and Cliché, was sold to the Finnish Amer Sports Corporation.

On January 31, 2006, Reebok International Ltd. was acquired providing the new adidas Group with a footprint of around €9.5 billion ($11.8 billion) in the global athletic footwear, apparel and hardware markets..

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