Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images: Adidas Track Pants Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images

Monday, July 21, 2014

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Adidas Track Pants Biography

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Adi Dassler focused his work on the classic disciplines of track and field. Athletes wore special shoes from his workshop for the first time at the 1928 Olympic Games in Amsterdam. In the mid 1920s he was already experimenting with spikes. In the mid 1930s Adi Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.After the turmoil of the Second World War, Adi Dassler made a fresh start. In 1947, with 47 workers, he began putting into practice the knowledge gained from the pre-war period and also new ideas. Adi Dassler made the first post-war sports shoes using canvas and rubber from American fuel tanks. In 1948 he introduced adidas as the company name, a combination of his own first and last name. One year later he registered the - to this day - unmistakable Three Stripes.breakthrough came for Adi Dassler when Germany won the Soccer World Cup in 1954. In the legendary Final against Hungary, the German team wore boots with screw-in studs – by adidas.

Parallel to the rapid developments in sport, Adi Dassler strove to specialize and optimize his products. Adi Dassler was the first entrepreneur to use sports promotion in order to make the public aware of his innovations. He started using well-known athletes as advertising for his products. Many famous athletes such as Jesse Owens, Muhammad Ali, Max Schmeling, Sepp Herberger and Franz Beckenbauer counted themselves among the friends of the Dassler Family. Aggressive publicity became one of the cornerstones of his corporate policy. From now on, Adi Dassler came up with a product innovation for every major event, documenting the superiority of adidas footwear. In constant contact with active athletes in a wide variety of disciplines, he developed the optimal shoe for almost every sport. Together with his son Horst, Adi Dassler created an international company that was, and still is, present at all the world’s sporting events.From the mid 1960s, adidas also started producing apparel for competition and training. Ball production began in 1963, and ever since 1970 the Official Matchball at all major soccer events has been an adidas product. Adi Dassler died in 1978, at the age of 78. Carrying on his heritage and his ideas, his name and his developments will continue to help athletes in their efforts to push the limits of performance, on into the new millennium.The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man business in the Franconian town of Herzogenaurach is now the largest brand in world football.Born on 3 November 1900 in Herzogenaurach, Adolf Dassler trained as a baker on the urgings of his father. However, the outbreak of World War I shortly after his apprenticeship meant he was unable to practice the skills he had learned. When he returned from the war in 1919, the then 19-year-old did not want to work as a baker and decided to pursue his dream of being a shoemaker.Dassler’s mother’s old laundry was promptly converted into a modest 20-square-metre workshop. But the sports fanatic would need to be highly inventive to work in the difficult post-war years, with no machines, electricity or suitable materials available.Initially, Dassler's business resembled that of any other shoemaker’s, but he never game up his dream and passion to develop shoes specifically for sport. After a difficult period of inflation and unemployment, Adolf’s brother Rudolf joined the business in 1924. As a trained salesman, Rudolf was primarily responsible for administrative tasks, while Adolf concentrated on development and production.The brothers founded the ‘Dassler Brothers’ (Sport) Shoe Factory’ in 1924, initially employing just 12 workers. Toiling around the clock from their expanded workshop, the brothers and their staff managed to produce 50 shoes per day. In 1925, Dassler obtained his first patents: one for a running shoe with hand-forged spikes, and another for a football boot with nailed leather studs.The Dassler brothers continued to consolidate their athletics lines, providing footwear for many competitors at the 1928 Olympic Games in Amsterdam. At the Los Angeles Games in 1932, German Arthur Jonath became the first athlete to win a medal wearing Dassler shoes when he claimed bronze in the 100m sprint – the ultimate endorsement for the enterprising brothers. At the 1936 Olympics in Berlin, athletes wearing Dassler shoes won no fewer than 40 gold medals, including four by the legendary American athlete Jesse Owens.Adolf Dassler renamed his own company after the split, opting for a combination of his own nickname ‘Adi’ and the first letters of his surname “Das“. It was thus that the global brand name, adidas, was born. In 1948, Dassler’s search for a striking visual image to make his shoes more recognisable from afar culminated in the famous three-stripe design, now one of the most recognisable trademarks in the world.After the War, Dassler continued to produce sports shoes for the American military administration, receiving materials such as discarded military tents, fuel tanks from fighter planes and leather baseball mitts in payment. Such were the emergency materials used to produce Dassler’s first independent products. The brothers separated after the war and Rudolf started his own company, which would also gain world renown in the sports goods market under the name PUMA.The following year, adidas replaced a Freiburg shoemaker as the official supplier of the German national football team, which would go on to win the FIFA World Cup™ for the first time in 1954 wearing adidas boots. Subsequently, the company expanded its lines to produce footballs and, eventually, a wide range of clothing.

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