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Tuesday, July 22, 2014

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Adidas Originals Shoes Biography

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Born on 3 November 1900 in Herzogenaurach, Adolf Dassler trained as a baker on the urgings of his father. However, the outbreak of World War I shortly after his apprenticeship meant he was unable to practice the skills he had learned. When he returned from the war in 1919, the then 19-year-old did not want to work as a baker and decided to pursue his dream of being a shoemaker.Dassler’s mother’s old laundry was promptly converted into a modest 20-square-metre workshop. But the sports fanatic would need to be highly inventive to work in the difficult post-war years, with no machines, electricity or suitable materials available.Initially, Dassler's business resembled that of any other shoemaker’s, but he never game up his dream and passion to develop shoes specifically for sport. After a difficult period of inflation and unemployment, Adolf’s brother Rudolf joined the business in 1924. As a trained salesman, Rudolf was primarily responsible for administrative tasks, while Adolf concentrated on development and production.

The brothers founded the ‘Dassler Brothers’ (Sport) Shoe Factory’ in 1924, initially employing just 12 workers. Toiling around the clock from their expanded workshop, the brothers and their staff managed to produce 50 shoes per day. In 1925, Dassler obtained his first patents: one for a running shoe with hand-forged spikes, and another for a football boot with nailed leather studs.The Dassler brothers continued to consolidate their athletics lines, providing footwear for many competitors at the 1928 Olympic Games in Amsterdam. At the Los Angeles Games in 1932, German Arthur Jonath became the first athlete to win a medal wearing Dassler shoes when he claimed bronze in the 100m sprint – the ultimate endorsement for the enterprising brothers. At the 1936 Olympics in Berlin, athletes wearing Dassler shoes won no fewer than 40 gold medals, including four by the legendary American athlete Jesse Owens.However, the outbreak of World War II almost spelt the end for the Dassler shoe factory. The plant was seized by the German military and the two brothers drafted into the army along with many of their employees. Only Adolf Dassler was allowed to return home a year later to manufacture goods for the German military.After the War, Dassler continued to produce sports shoes for the American military administration, receiving materials such as discarded military tents, fuel tanks from fighter planes and leather baseball mitts in payment. Such were the emergency materials used to produce Dassler’s first independent products. The brothers separated after the war and Rudolf started his own company, which would also gain world renown in the sports goods market under the name PUMA.Adolf Dassler renamed his own company after the split, opting for a combination of his own nickname ‘Adi’ and the first letters of his surname “Das“. It was thus that the global brand name, adidas, was born. In 1948, Dassler’s search for a striking visual image to make his shoes more recognisable from afar culminated in the famous three-stripe design, now one of the most recognisable trademarks in the world.The following year, adidas replaced a Freiburg shoemaker as the official supplier of the German national football team, which would go on to win the FIFA World Cup™ for the first time in 1954 wearing adidas boots. Subsequently, the company expanded its lines to produce footballs and, eventually, a wide range of clothing.Adolf Dassler died on 6 September 1978 aged 78 after suffering a heart attack, but his legacy lives on through his company. Today, adidas is the largest brand in world football, employing more than 17,000 people worldwide in 2006. At the beginning of 2005, led by Chairman Herbert Hainer, adidas became the first FIFA Partner to extend its association with world football’s governing body, becoming the official supplier of sports goods for the period 2007 to 2014.

While adidas led the way in boot production in the 1950s and 1960s, the Herzogenaurach company was something of a latecomer to the sports clothing market.The traditional meeting at the Malente sports college to clothe the players before the 1962 FIFA World Cup™ in Chile was to prove a landmark event. At the time, the German national team were using sportswear supplied by Schwahn, whose tracksuit bottoms were fashionably wide in the leg though somewhat impractical for everyday training.This detail did not go unnoticed by Adolf Dassler, who was present to fit the players with his company’s boots. The adidas boss, famed for his creativity, was not satisfied with the trousers and asked the Schwahn representative Willi Seltenreich to supply him with some "tracksuits with three stripes down the side of the trousers and sleeves", specifically requesting that the trouser bottoms be ftight-fitting and not of the wide-legged variety".Seltenreich fulfilled the order, but since the design was already too late for the FIFA World Cup, the new tracksuits were first worn by Bayern Munich. Such was the success of the clothing that Schwahn became an exclusive manufacturer for adidas in 1964. A few years later, Adolf Dassler acquired the entire company and, from that moment on, adidas produced their own lines of clothing.In the late 60s and early 70s, increasing problems with trademark counterfeiting prompted Dassler to develop a new logo. In 1972, the famous Trefoil logo was born that would go on to become the company’s official trademark, adorning every item of footwear..

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