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Adidas Track Jacket Biography

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The traditional meeting at the Malente sports college to clothe the players before the 1962 FIFA World Cup™ in Chile was to prove a landmark event. At the time, the German national team were using sportswear supplied by Schwahn, whose tracksuit bottoms were fashionably wide in the leg though somewhat impractical for everyday training.While adidas led the way in boot production in the 1950s and 1960s, the Herzogenaurach company was something of a latecomer to the sports clothing market.This detail did not go unnoticed by Adolf Dassler, who was present to fit the players with his company’s boots. The adidas boss, famed for his creativity, was not satisfied with the trousers and asked the Schwahn representative Willi Seltenreich to supply him with some "tracksuits with three stripes down the side of the trousers and sleeves", specifically requesting that the trouser bottoms be ftight-fitting and not of the wide-legged variety".Seltenreich fulfilled the order, but since the design was already too late for the FIFA World Cup, the new tracksuits were first worn by Bayern Munich. Such was the success of the clothing that Schwahn became an exclusive manufacturer for adidas in 1964. A few years later, Adolf Dassler acquired the entire company and, from that moment on, adidas produced their own lines of clothing.In the late 60s and early 70s, increasing problems with trademark counterfeiting prompted Dassler to develop a new logo. In 1972, the famous Trefoil logo was born that would go on to become the company’s official trademark, adorning every item of clothing.After a period of increasing success for adidas products, the Franconian company launched its first leisure collection in 1974. Today, the world of sports clothing would be unimaginable without the famous three stripes. Since the 1974 FIFA World Cup, when Germany lifted the new Trophy for the first time, five world champions have toasted their success in adidas shirts.One year after the closing of the acquisition of Reebok by the adidas Group, the company outlines the strategic direction of the brand for 2007 and beyond. At the Reebok Global Headquarters in Canton, Massachusetts in January, Herbert Hainer, Chairman and CEO of the adidas Group, Paul Harrington, President and CEO of Reebok, and Uli Becker, Chief Marketing Officer of Reebok, explain their new and sustainable positioning to turn Reebok into an American-inspired, global brand that celebrates individuality in sport and life.The three-divisional set-up, established in 2000, has been very successful for adidas. Now, the divisional structure is evolving. At the core, there will be a two-divisional set-up of Sport Performance and Sport Style. Within Sport Performance, clear focus lies on Running, Football, Basketball and other global performance categories. Sport Style, comprised of the previous Sport Heritage and Sport Style divisions, will specifically target the lifestyle consumer.In March, adidas presents the evolution of its brand attitude “Impossible is Nothing” with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real sports heroes attempting and achieving what once seemed like impossible goals, adidas hopes to inspire people to think about their own obstacles and how to overcome them.In April, Reebok launches a groundbreaking campaign showing the ease of running at the speed of chat. The “Run Easy” philosophy is born out of the conviction that running has, over time, become focused on performance, distance and speed. The multi-faceted campaign features celebrities from around the world demonstrating its central message, that running should be about enjoying the ride.In August, the German Football Association (DFB) and adidas announce the long-term extension of their successful partnership of more than 50 years until the year 2018. Under the new endorsement agreement, adidas will remain Official Outfitter of the DFB until the end of 2018 and will continue to supply the complete ranges of match, training and leisure apparel for all DFB teams. “The cooperation between adidas and the DFB is undeniably something very special. There are only few other examples in the world of such a strong and proven partnership between a company and a federation. I am glad to see one of the longest and most successful partnerships in sport continue with this new agreement,” said Herbert Hainer, Chairman and CEO of adidas AG.In September, the Rockport Company takes an evolutionary leap with the highly anticipated global launch of the Rockport with adidas TORSION® collection. From its contemporary style and design to its advanced performance and comfort features, the new collection builds on Rockport’s legacy in footwear innovation and further highlights the synergies at play within the adidas Group.The preparations for the mega sports event year 2008 are in full swing. adidas as the Official Sportswear Partner for the Beijing Olympic Games will supply sportswear for all staff, volunteers and technical officials at the Summer Games. adidas will also outfit the Chinese team and numerous athletes from all over the world, providing products for 27 out of the 28 sports. The campaign “Together in 2008, Impossible is Nothing”, launched in November in China is the biggest brand campaign ever run by adidas in a single country.In addition, adidas is announced as the Official Sportswear Partner of the London 2012 Olympic and Paralympic Games. The partnership with London 2012 will be the biggest single investment adidas has ever made into a UK sporting event.In December, adidas unveils the adidas “EUROPASS”, the Match Ball for the UEFA EURO 2008™. As the Official Sportswear Partner of this major sports event, adidas will supply all officials, referees, volunteers and ball boys. With the broad presence in Europe and beyond, adidas wants to further strengthen and extend its global football market leadership.Towards the end of the year, the adidas Sport Style division presents new highlights of the Y-3 collection at the New York Fashion Week. Separately, adidas announces a new product collaboration with Diesel - adidas Originals Denim by Diesel become available in stores in February 2008.Here you will find the best selection of adidas shoes for adventure, baseball, basketball, football, golf, outdoor, rugby, running, soccer, softball, tennis, training, volleyball, and walking. Using adidas’ developed technologies such as adiPRENE®, TRAXION®, and adiWEAR®, adidas performance footwear helps you reach your maximum athletic potential.Just as adidas footwear has a wide array of categories and selection, the adidas performance clothing, including adidas socks, is just as vast. Exclusive adidas technologies, for example, ClimaCool® ClimaLite® and ForMotion® are just a few ways adidas performance apparel and adidas socks help set themselves apart from the rest.

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