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Friday, July 18, 2014

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Adidas Sport Biography

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Adi Dassler - the man who gave Adidas its name made his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany in 1920. As one of the worlds orginal sportswear brands, Adidas has a rich history of success...

1920

Adi Dassler makes his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany. The shoe made of canvas was a training shoe for runners and cost two reichsmarks.

Adi Dassler followed three guiding principles in his development work: produce the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable.

1925

Adi Dassler develops the first special shoes for soccer and track & field. For the first time shoes with studs and spikes are introduced. He also constructs different shoes for the different distances and uses state-of-the-art materials to achieve a saving in weight.

1928

Adi Dassler’s shoes are worn at the Olympic Games for the first time. Adi Dassler takes care of “his” athletes in Amsterdam and strives to optimize the respective shoes, working closely with the athletes. Lina Radke-Batschauer is the first athlete to win an Olympic gold medal in adidas shoes. She ran the women’s 800m in world record time.

1931

Adi Dassler makes his first tennis shoes.1936

The Olympic Games in Berlin are the sporting highlight for Jesse Owens. He sets new bests in almost all of the twelve events in which he competes. The black US-American is the most successful athlete in Berlin, winning four gold medals.

1937

Adi Dassler’s range now comprises 30 different shoes for a total of eleven sports.

1946

The first Adi Dassler sports shoes produced after the war are made using canvas and rubber from American fuel tanks.

1948

Adi Dassler starts up production again, with 47 workers. He takes the first two syllables of his first and last name as the name for his products.

1949

Adi Dassler focuses his efforts on new football shoes. He produces his first shoes with moulded rubber studs. 1950 The first of the “Samba” all-round soccer shoes are launched on the market. The Samba continues to be regarded as the classic all-round training shoe today.

1952

adidas is the most widely worn German sports shoe brand at the Olympic Games in Helsinki. For the first time track shoes with removable spikes are used. Emil Zatopek wins three gold medals in one week, in adidas shoes. He triumphs in the 5,000m and 10,000m and in the marathon. An achievement that has not been repeated since. The first adidas sports bags are introduced.

1954

The German team wins the World Cup for the first time. Adi Dassler is at the game in Berne; at half-time he adapts the players’ shoes to the ground conditions, using screw-in studs. The soccer shoe worn in the Final in Berne is later called “World Champion”.

1957

Development of the first nylon half-soles for sprint shoes.

1960

At the Olympic Games in Rome, 75% of all track & field athletes rely on adidas shoes. Wilma Rudolph, who suffered from polio as a child, takes the gold in the 100m and 200m and in the 4x100m relay. To mark the Olympic Games, the “Rom” training shoe is launched.

1962

adidas shoes dominate the Soccer World Cup in Chile. They are worn in all 32 games.

1963

The first adidas balls are developed and produced. 1964 adidas presents the lightest track shoe ever made. The “Tokio 64” weighs just 135 grams per shoe. At the Olympic Games in Tokyo, Willi Holdorf - in adidas - is the first German to take gold in the decathlon.

1967

The first adidas sports apparel is produced - with the ever popular Three Stripes, of course.

1968

adidas athletes also dominate the Olympic Games in Mexico. Dick Fosbury clears 2.24m with a new high jump technique and takes the gold medal. adidas is the first company in the world to produce injection-moulded multi-stud soles of polyurethane, giving a one-year guarantee on the sole. The first jogging shoe, “Achill”, is launched.

1970

In Mexico an adidas ball, the “Telstar”, is the official ball at a Soccer World Cup for the first time. Right up until the present day, all goals at major soccer events are scored with adidas balls.

1971

Muhammad Ali and Joe Frazier face each other in the “Fight of the Century”. Both wear special boxing boots developed by Adi Dassler.

1972

The German team wins the European Soccer Championships in adidas shoes. At the Olympic Games in Munich, Ulrike Meyfarth wins her first Olympic gold in the high jump. The “Adilette” is introduced, still one of the classics in the adidas range today.

1974

Following on the European Championship title, the German team wins the World Cup again. The first adidas tennis rackets are launched. 1976 Edwin Moses wins gold in the 400m hurdles at the Olympic Games in Montreal. The “TRX” jogging shoe is introduced. adidas also sets the pace in the winter sports sector, with newly developed X-country ski bindings.

1978

All goals at the Soccer World Cup in Argentina are scored with the “Tango”, the official matchball.

Adi Dassler dies at the age of 78. His son Horst carries on the adidas heritage.

n February TaylorMade-adidas Golf announces the sale of its Maxfli and related trademarks to Dick’s Sporting Goods. The Noodle trademark and all golf ball patents remain with TaylorMade-adidas Golf.

As of April 1, Uli Becker is the new President and CEO of the Reebok brand. The former Chief Marketing Officer of Reebok succeeds Paul Harrington.adidas and Samsung announce their strategic partnership in March and unveil miCoach - a real-time training system included in a mobile phone, designed to motivate, inspire and enable athletes at all levels to reach their training goals. It is the most advanced interactive training system by collecting and turning personal data into individual training plans based on one’s fitness level and specific goals.

Adidas Sport Adidas Shoes Logo Zx Flux Predator Originals Gazelle Battle Pack Samba Pure Boost Photos Images